Why Prospects Ghost You (And What to Do About It)

Prospect ghosting feels personal. Usually, it isn’t. In this solo episode, Shawna breaks down nine reasons promising buyers go silent—from decision overload and unclear next steps to missing trust signals and follow-up that accidentally raises the pressure. You’ll learn how to spot what is really happening, reduce buyer friction, and follow up without sounding desperate.

In this episode:

• Why silence is often uncertainty, not rejection

• How too many choices and vague proposals stall decisions

• The trust gaps prospects rarely explain

• What to say in a follow-up—and when to stop chasing

• How to make the next step easier to take

Free tools and practical small-business resources: https://www.thebuyerinsider.com/vault

More episodes: https://www.thebuyerinsider.com/podcast

Hosted by Shawna Suckow, CSP—consumer behavior expert, former million-dollar corporate buyer, and small-business advocate.