Am I Missing Easy Holiday Marketing Ideas That Actually Get Attention?

Do your holiday promotions look exactly like everyone else's? If every holiday means another stock graphic and another predictable sale, your customers probably aren't giving it a second glance. In this episode of Underestimated, Shawna Suckow shares some of her favorite ways to use both traditional holidays and wonderfully weird national holidays to get customers talking, laughing, participating, and remembering your business. You'll hear practical ideas you can steal, simple ways to involve your customers without spending much money, and why participation almost always beats another discount. If you're looking for inexpensive marketing ideas that actually help your small business stand out, this episode is packed with them.

If you're a small business owner struggling with:

• holiday promotions that feel repetitive

• low engagement on social media

• standing out against larger competitors

• relying too much on discounts

• finding inexpensive marketing ideas

• keeping customers engaged throughout the year

You'll learn:

✔ Why unusual holidays often outperform major holidays

✔ How to create promotions customers actually participate in

✔ Ways to encourage user-generated content

✔ How collaborations with other local businesses expand your reach

✔ Why memorable marketing builds stronger customer relationships

✔ How AI can help brainstorm creative holiday campaigns

This episode also explores:

• customer engagement

• social media marketing

• community partnerships

• local business promotion

• publicity opportunities

• creative content ideas

• affordable marketing strategies

Who This Episode Is For

This episode is for small business owners, entrepreneurs, marketers, retailers, service businesses, and anyone looking for inexpensive ways to stay visible and memorable throughout the year.

Final Takeaway

Customers remember businesses that give them something fun to participate in. You don't have to wait for Christmas or Black Friday to create meaningful engagement. Sometimes the smallest, strangest holidays become the biggest marketing opportunities.

Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-21

Timestamps

00:00 Thank You to Listeners 01:15 Why Holiday Marketing Matters 03:20 Skip the Predictable Promotions 06:30 Creative Fourth of July Ideas 10:05 Weird Holidays That Spark Engagement 14:15 National Dog Month Marketing 18:30 Participation Beats Promotion 22:10 Create Your Own Holiday 25:10 Using Holiday Marketing for PR 28:15 Local Collaborations That Grow Your Audience 31:05 Final Holiday Marketing Challenge

CONNECT WITH SHAWNA

Subscribe: https://www.youtube.com/@ShawnaSuckow

Visit: https://www.thebuyerinsider.com

Newsletter: https://www.thebuyerinsider.com/newsletter

Free Small Business Marketing Resources: https://www.thebuyerinsider.com/vault

If you enjoyed this episode, please like, subscribe, and leave a review. It helps more small business owners discover Underestimated.

Subscribe to Shawna's Small Business Marketing Non-Snoozeletter and download free marketing resources at www.thebuyerinsider.com/vault.