Are these 5 marketing myths draining your small business budget? In this episode, Shawna Suckow busts five common myths — from needing a big budget or a polished brand to requiring a marketing agency — and shows what actually works instead. From the discount trap (CVS and Kohl's have trained customers to never pay full price) to why Gen Z has already figured out what took the rest of us decades to learn, this episode is a practical gut-check for any small business owner ready to stop throwing money at the wrong things.

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