Small business sales doesn't have to feel awkward. Sales coach Bethany George introduces the Trust Styles framework—four dog breeds that reveal your natural sales personality. Learn why traditional sales strategies fail small business owners, how to hire salespeople whose style complements yours, and why being yourself is the most effective selling strategy. Includes Shawna's real hiring mistake and the 10-year partnership that actually works. Discover which breed matches your personality and how to stop fighting your natural style.

Many small business owners follow sales advice that doesn't fit. Outreach feels uncomfortable. Conversations feel strained. Hiring a salesperson backfires. Why? You're trying to sell like a Husky when you might be a Golden Retriever.

In this episode, Shawna and Bethany George of Sales Mystique br ...