What's the difference between marketing and advertising — and why does it matter for your small business? In this episode, John and Calvin are joined by Dylan, host of the Sense of Direction podcast and Turtle Smith's own marketing expert, to break down two of the most misunderstood concepts in business. They explore how small business owners can identify their ideal customers, why market research reports cost a fortune (and what to do instead), and how to stretch a modest budget — like that $3,500 tax refund — to both launch and promote a business. Plus, the conversation takes some fun detours into pool cue demographics, Japanese quit-for-hire services, DoorDash foot pics, and the very real business potential of cleaning up dog poop. Whether you're side-gigging or building an empire, this episode is packed with real talk on get ...