🎙️ In this episode of our Indie Music Wisdom Series, we explore the evolving identity of a band—from sound and style to something as deceptively simple (yet crucial) as a name and logo.

Building a lasting music project isn’t about having everything perfectly defined from day one. As discussed, many bands only discover their true sound years into the journey. Rushing to lock in an image, aesthetic, or identity too early can feel forced—while growth, experimentation, and time often lead to something far more authentic.

We also dive into the importance of visual identity—how something like a logo isn’t just design, but recognition. The ability for someone to spot your name on a festival shirt from a distance can matter just as much as the music itself. Striking that balance between originality and clarity is a craft of its own.

Jo ...