Covid made us spend over a year in isolation, making us reliant on social media platforms and digital entertainment. Discussions have grown about our human need for culture and events that involve large physical gatherings. Some have argued that we should seek alternatives, that it is no longer safe to gather in big crowds and that, given the safety and cost implications, we may be better without them.I say to this, “Bullshit!”Group and people to people gatherings make a difference. There is profound symbolic value in the opportunity to experience something together as communities. Events offer such a platform by condensing our exposure to cultural activities over a specific time and place. This means that event participants must be there in real time and socialize in the culture of the event with others, which in turn will result in meaningful, oft ...