Rick Jones is “Captain” and Chief Creative Officer of FishBait Solutions, LLC, a lifestyle marketing, sponsorship and event-marketing consultancy and properties representation agency with an emphasis on college sports, country music, outdoor sports, food festivals and American Heritage clients. He founded the predecessor agency FishBait Marketing in 2003. He is also a managing partner at EngageMint, a firm that helps teams create and implement better fan engagement processes, and recently launched FishBaitBiz.com, an online resource to help small business owners become more successful and profitable.

Rick is a leading expert on marketing, corporate sponsorship, events, sales techniques, team building, small business consulting, tourism, and travel. Over the course of his pioneering career, Rick has worked with many of the world’s leading co ...