Rasheid Scarlett is the owner of Great Dwellings, a short-term rental property management company that helps property owners maximize their short-term (i.e., Airbnb, VRBO) vacation rentals. Great Dwellings helps busy vacation rental owners through expert marketing, optimized pricing, guest screening, handling key drops, cleaning, guest transportation, maintenance, and more. Rasheid is also the CEO of NetAesthetics, a company that provides a broad, deep spectrum of technology services to help organizations translate their strategic business agendas into IT initiatives and solutions that measurably improve performance. In April 2020, Rasheid furthered his mission of building amazing solutions and experiences by joining the Forbes Business Council.

Rasheid learned a work ethic from watching his entrepreneurial-spirited mother, and used it as a ...