The Rolex Pepsi Is Dead – Long Live the Coke?

The most iconic two-tone watch in the world may just have left the building. Rolex has said nothing – but the Pepsi GMT-Master II has quietly disappeared from authorized dealer portals, and the secondary market is already reacting hard.

In this episode we break down what we know, what the rumours say, and why producing a red-and-blue ceramic bezel is so brutally difficult that even Rolex couldn't crack it consistently. We also look at what comes next – and whether the Coke is about to have its biggest moment in decades.

All eyes are on Watches & Wonders 2026. We'll be watching.