Notas del episodio
Every year, do you tell yourself Black Friday is for retailers and let the entire window pass your coaching business by?
In this episode, I walk you through a practical Black Friday plan you can execute early. I share why holiday shoppers start as early as October, what to sell, and how to avoid waiting until November to plan your offer.
I break down five ways to sell without discounting your flagship program, including low ticket offers, bonus stacks, and payment plan promotions. I also cover why selling early can help you avoid rising November ad costs and why your email list can outperform social posts.
Here's what you'll discover:
- Why 60% of consumers start their holiday shopping in October
- What to offer when you don't want to discount your signature program
- How a low ticket product and an order bump give lurkers a reason to buy
- What to sell when you have no digital products in the bank
- How capping power hours at five or ten spots gives buyers a deadline
- Why your email list converts better than your social media
- How to sequence your emails from the tease to the cart close
- What to do with the belief that selling during the holidays is inappropriate
You can run this with an offer you already own and the email list you already have, as long as you start building the plan now instead of the week of. Grab your notes app, pick one of the five options, and put your sale dates on the calendar before the buying window opens.
To being heard and seen, Carly
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