When business ethics and moral values are high but entrepreneur growth is on a plateau, how does one keep a consistent revenue stream without losing sight of why they started the business?

If you have ever held back from reaching out, felt uncomfortable about following up, or talked yourself out of making an offer because you did not want to come across as “too much”, this one’s for you.

In this episode, I break down why so many coaches and therapists avoid DM outreach to potential clients as their sales strategy even when they deeply believe in the work they do. And a lot of it comes down to one misunderstood idea about what service-based selling really is.

We look at how sales strategy and business ethics can and should work together, what non-salesy outreach looks like in practice, and why understanding what your potential c ...