Ever feel torn between building evergreen funnels or running live launches — like you have to choose one and commit forever?

In today’s episode, I’m breaking down one of the biggest questions coaches and service-based entrepreneurs ask me: Should I go evergreen, or should I focus on live launches? The answer might surprise you — because the real magic isn’t choosing one. It’s learning how to use both strategically.

I’ve built seven-figure businesses using evergreen systems and live conversion events, and in this episode, I walk you through exactly how I combine them into a sustainable hybrid model that creates predictable revenue and exciting cash infusions — without burnout.

We’ll unpack what evergreen really means, why cohort-based programs often limit growth, how live launch ...