Thriving The Future Podcast Ep. 6 - Side Hustles - Know Your Customer

In Episode 6, Scott and Perpend start a series about Side Hustles.

- The market is not saturated! You just have to compete for attention.

- Providing value uses the 8 forms of Capital (experiential, intellectual, social).

- "The more value you give them, the more they owe you, and they know this subconconsciously".

- Not everyone is your customer.

- Observe actions over words.

- Cash flow, and the reality check of accounts receivable. (not be boring).

- Real marketing.

We share many tips and details that you usually don't hear unless you pay someone for an ebook or online class. Skip the "build a website, gather email addresses, SEO" tips and instead give your best value.

Episode website: https://thrivingthefuture.com/know-your-customer