He Knew Nothing About Beer… Then He Changed Beer Culture in Britain

What if everything you thought you knew about beer was wrong?

Rupert Ponsonby started his beer journey knowing almost nothing about beer. Using his background in wine, he asked a simple question: why couldn't beer have the same level of connoisseurship, storytelling and premium experience as wine?

That question led to innovative beer programs, the Beautiful Beer campaign, the Beer Academy, and curated beer lists at some of Britain's top restaurants.

In this episode of Thirsty Business, Jen Hauke sits down with Rupert Ponsonby to explore the art, science and culture behind great beer, from beer aging and hops to draft quality, sensory science and beer presentation.

They also discuss beer and food pairing, Rupert's work with Professor Charles Spence, the surprising relationship between pain and pleasure, the history of British beer, and the future of non-alcoholic beer.

And yes, they talk about a vintage beer worth more than $2,000.

If you're interested in draft beer, beer quality, brewing, hops, beer history, sensory science, hospitality and beer culture, this episode is for you.

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