Corey and Rachel chat with Carly Jones and Jesse Eldredge of Eastfolk Creative Co., a video and photo production studio that focuses on authentic, documentary-style content that helps small business owners tell their stories effectively. The group dives into the nuances of each format, discusses how each can be applied in wine and hospitality, and stresses how authenticity and intentionality in storytelling are crucial for creating memorable first impressions both in-person and online.