Corey and Rachel interview food and beverage PR vet Kylie Flett about starting her own agency, Banter PR, and how wine and hospitality brands can leverage public relations to achieve sales growth. Kylie advises businesses to focus their efforts on areas where they can win rather than spreading resources too thin. She also suggests identifying specific goals, such as increasing tasting room visitors or promoting flagship products, and recommends looking for opportunities when competitors aren't active. Ultimately, PR doesn't require large budgets but does need strategic thinking about what's truly newsworthy to consumers rather than just to the business itself.