One of the biggest challenges in retail fulfillment is that peak demand may last only a few weeks or months, while the decisions made to support it can affect an operation for years.

In this episode of The Zion Experience, Jordan Frank shares his perspective on how teams think through facility design, labor flexibility, software strategy, and automation investments when volume can fluctuate significantly throughout the year.

Jordan highlights one example of how software can help operations get more out of existing automation by optimizing order flow and improving equipment utilization during peak periods.