In this episode of They Tried It, host Lindiwe Davis sits down with Pamala Buzick Kim, founder of Mavenverse, a marketing firm that helps brands connect with high-trust communities like book clubs, run clubs, and other interest-based groups without disrupting the culture that makes those spaces meaningful.

At the center of this episode is a workplace betrayal that still stands out years later. Pamala recounts what happened when a woman in power, someone she had worked with closely and even invited to her wedding, used that access to try to recruit Pamala’s business partner behind her back. What followed was not just a professional rupture, but a deeper lesson in scarcity mindset, power, loyalty, and the ways some people weaponize relationships in business.

Pamala also ...