Growth doesn't come from hoping the phone rings. Digital ad strategist Neil Shoney explains why trades businesses need repeatable marketing systems, how Meta ads outperform guesswork, and why ChatGPT ads could be today's biggest competitive advantage. Learn where most contractors waste ad spend, why remarketing matters, and how early AI adoption could put your business years ahead of the competition.

In this episode, we explore:

(00:00) Why ChatGPT ads are a massive early opportunity

(01:17) What Meta updates really mean for local businesses

(04:08) Building a business with Facebook ads from scratch

(08:20) Why remarketing delivers more jobs for less money

(11:59) Testing ChatGPT ads and the first real results

(18:59) How AI will change customer searches forever

(24:05) Finding hidden gaps in your c ...