In this second episode of our second season, we meet Delaney Gembis, a Social Media Manager at a local Biometrics company and a volunteer social media manager for an animal rescue.

When she is not developing organic social media content to build a trustworthy brand image for the company, she’s using her storytelling skills to build engagement for the rescue’s social media community. From content calendars to when NOT to use memes to our opinions about the move to rebrand Twitter to X (and the tumult that followed), Delaney and I talk shop to highlight the ins and outs of corporate storytelling.