Ep. 22: Atomic Boots - Past, Present, Future

We are joined in studio by Jason Roe and Valarie Kechian from Atomic to talk Atomic boots. Jason grew up in Canada and moved to Austria 20 years ago to start at Atomic and is now the Business Director of the Alpine Boots side of the brand. Valarie has been in the industry for about a decade and is now a Commercial Product Specialist at Atomic. We talked a little bit about the history of ski boots, what Atomic has going on at the ski boot development level, and of course, BOA (so hot right now).