The future of personalized ads felt wildly uncertain when the Irish DPC's final decision on the Meta case came down. The decision sent Privacy Twitter into a frenzy over the implications: You can't bundle personalized ads into the contract for the service itself, the DPC said. At the same time, the EU and U.S. are still trying to shake hands on a new data-transfer agreement. Luckily, Phil Lee is a master of both topics, and he's here to talk you off the ledge.