Building a multi-generational contracting business takes more than just technical skill—it takes a radical approach to people, pricing, and process. In this episode of the Modern Contractor podcast, Brian LaPelusa shares how his family-owned company has thrived in the Chicago market for over 62 years. You will learn the specific strategies they use to retain elite talent and why a race to the bottom on price is a game you do not want to win. We dive deep into the importance of employee culture, exploring a benefits package that rivals major corporations and includes everything from 401k matches to monthly stipends. Brian explains why he avoids traditional job boards in favor of trade referrals and how to use organic social media groups to land high-quality leads. We also discuss the future of the industry, the impact of high interest rates on the ...