During part two of the Roger Caneda story, we dive into his time as General Manager of the Dallas Mavericks NBA 2K team. While in Dallas, Roger created & launched the Mavs 20,000 square foot gaming facility, which made him a trailblazer in the league for others to follow. He led the Mavs social media campaigns & live activation's for fans & the organization. He managed partnerships with well known brands including HyperX, Alienware, ZipChair & others. All in all, he was a key executive member of the Dallas Mavericks NBA 2K team that laid the foundation for where the organization is today.

Connect with the show:

• Follow Roger on Twitter

• Fol ...