Here's a take that might surprise you: manufacturing has had AI longer than almost any other industry.

In this episode — "Your Factory Already Runs on AI — You Just Don't Call It That" — Rob Jolliffe, CEO of Sabre Limited, wraps up his conversation with hosts Jeff and Scott Brickler by tackling the AI hype head-on. Rob makes the case that MRP is an expert system, manufacturing has been running on AI for decades — so why does the current conversation feel so disconnected?

The discussion covers why AI pitches keep missing the mark with manufacturers, where the real opportunity lies (it's not replacing what already works), and practical use cases like automated vendor follow-up, real-time material substitution, and intelligent PO review. Rob and Scott explore why the most valuable AI applications are the tasks that are too onerous for hu ...