In 2011, Ahmard published Awaken the Baller Within, which was quickly labeled as the “athlete’s life manual” by some pundits in sports media. This book was taught in more than a dozen colleges and close to fifty athletic departments and sports camps. As a mental performance coach, Ahmard helped secure more than $6 million dollars in scholarship monies and worked with athletes at the Division I level and the National Football League. Not long after a successful career as a college football recruiting analyst with Scout.com, a Fox Sports affiliate, Ahmard founded That Guy Media Group and expanded his platform to small business and nonprofit organizations where he focused on dream building, goal setting, and a relentless pursuit of the aforementioned. By teaching his audiences to recognize their st ...