Steve and Lou are joined by Alex Cassidy, Managing Director of NeoMam Studios, for a special bonus episode of the Digital PR Podcast, hosted live at Propellernet HQ. They discuss generative AI, fake experts and the fight to keep PR human. Alex shares why NeoMam has kept generative AI out of its workflows, the story behind the fake experts investigation with Press Gazette, and what the shift towards subscription media means for the future of digital PR.

00:00 - Introduction and Welcome Back

01:43 - Neomam's Stance on Generative AI

04:47 - Efficiency, Scale and the Case Against AI Workflows

07:11 - Red Flags: Accuracy and Originality

10:41 - AI Ass ...