In this episode of the Digital PR Podcast, we had the pleasure of speaking with Sophie Mawby, a seasoned in-house PR professional with 20 years experience under her belt. Sophie shared her journey into the world of PR, from her early work experience at a small agency to her current role as Head of Communications at Yoto, a children’s audio platform. We discussed how the rise of influencer marketing and social media has changed the PR landscape, as well as the importance of staying curious and open-minded about new trends and tools. Join the conversation that challenges traditional PR practices as we know them!

00:00:00 - Introduction to In-House PR: We discussed the changes in internal communications departments and introduce Sophie Mawby, who brings nearly 20 years of experience in the field.

00:05:30 - Sophi ...