In this minisode, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspective on current events, awareness days, pop culture and seasonality. They cover how to find an in for your client to get their voice heard and cut through the noise.

00:00:00 - Introduction: Maddie returns to the Digital PR Podcast and sets the stage for discussing the importance of pitch emails.

00:01:00 - The Importance of Pitch Emails: Maddie explains why pitch emails are crucial in PR, emphasising the need for a personal touch and a well-structured overview to engage journalists effectively.

00:04:00 - Inspiration and Advice for Pitching: The conversation shifts to sources of inspiration for pitching, with Maddie sharing valuab ...