The BarberShop with Shantanu

por The BarberShop with Shantanu

Temporada 4

S4E5: Building The 3,00,000 Cr Crown Jewel Of Tata Group

Shantanu sits down with Ajoy Chawla, CEO of Titan’s Jewellery Division, for a masterclass in brand building and leadership. Ajoy’s role in transforming Tanishq into a household name and reshaping India’s jewellery market is nothing short of remarkable. In this candid conversation, he shares insights on Titan’s failures and learnings from them, differentiation, quality, and staying ahead of shifting consumer trends. Tune in for a deep dive into: - The evolution of Titan’s marketing strategy. - India’s diamond legacy and its future. - Building a timeless consumer brand in the country. - Navigating the preferences of today’s young consumers. A must-watch for anyone interested in innovation, strategy, and luxury retail! Drop your thoughts in the comments—and in the process, earn a chance to interact with Shantanu as audience in our next shoot. Navigate your way through this conversation: 00:00 Coming Up 01:20 Titan and Its Market Impact 02:34 Journey of Titan: From Watches to Jewellery 11:51 Innovations in Eyewear and Accessories 23:28 The Evolution of Jewellery: Tanishq's Journey 31:28 Titan's Marketing DNA and Brand Building 38:41 Adapting to Smartwatches and Market Trends 40:49 The Emotional Connection to Watches 42:42 The Importance of Design in Product Development 43:41 Creating Unique Value in Saturated Markets 45:57 Understanding Consumer Behaviour and Market Trends 48:10 The Evolution of the Jewellery Business 49:47 Building Trust in the Jewellery Industry 51:48 Creating Unique Collections and Customer Experiences 56:12 The Role of Trust and Transparency in Jewellery 58:38 Understanding the Four C's of Diamonds 01:02:54 The Historical Significance of Diamonds in India 01:23:09 The Adornment Play: Diamonds and Jewellery 01:25:30 The Lab-Grown Diamond Revolution 01:32:47 Market Dynamics: Natural vs. Lab-Grown Diamonds 01:42:54 The Future of Lab-Grown Diamonds 01:52:50 Titan's Growth Strategy and Consumer Trends

T4 · E5

15 feb 2025

2:02:53

S4E4: Building HDFC from Day1 to IDFC CEO to public policy | Diving into rich career of Luis Miranda

In this episode, Shantanu is absolutely thrilled to sit down with Luis Miranda—Founding Member of HDFC, Ex-CEO of IDFC, and the founder of the Indian School of Public Policy. This one is packed with wisdom, laughter, and invaluable insights for anyone interested in leadership, impact, and the startup ecosystem! Luis is the kind of person who doesn’t take himself too seriously—despite having built some of India’s most iconic institutions. He’s an incredible storyteller, effortlessly blending high IQ with deep emotional intelligence. This time, the conversation is even more fun and candid, as Shantanu and Luis explore everything from leadership to the social issues that truly drive him. Luis has spent years working on causes that matter, constantly seeking to understand people and their challenges in a way only few do. From this episode, you’ll learn about what it takes to build and scale institutions, the importance of having strong role models, and why giving back is just as important as success. And here’s the best part—Luis has a way of making complex ideas sound effortless. His honesty, his warmth, and his storytelling make this episode a must-listen! We hope you enjoy this conversation as much as we did. Drop your thoughts in the comments—what resonated with you the most? Navigate your journey through this conversation: 00:00 Coming Up 02:38 The Importance of Reaching Out 10:06 Building Relationships Through Conversations 17:35 Career Path and Influences 21:01 The Journey of HDFC Bank and Citibank 36:19 Transitioning from Banking to Tech Startups 39:00 Entering the Venture Capital World 45:59 Exploring Development Sector Opportunities 52:19 Finding Purpose in Work and Life 54:12 World of Development 59:58 The Importance of Reflection and Mentorship 01:07:32 The Hunger for Success 01:11:55 Finding Your Sweet Spot in Business 01:12:30 The Impact of Middle Management 01:16:00 Loneliness at the Top 01:17:50 Prioritizing What Matters 01:20:00 The Importance of Perspective 01:21:40 Mindfulness in a Fast-Paced World 01:23:30 Navigating Young People's Challenges 01:26:30 The Balance of Hard Work and Care 01:27:10 Understanding Entitlement in the Workplace 01:28:33 Activism and Awareness in Today's Youth 01:30:00 The Trade-offs in Public Policy 01:32:42 Men's Mental Health and Societal Expectations 01:37:27 The Role of Equity and Individuality 01:39:51 Lessons from Indian Civilization 01:41:01 Happiness and Expectations 01:44:39 Final Thoughts on Life and Work

T4 · E4

15 feb 2025

1:52:56

Former CEO of Gillette Tells Shantanu How To Beat Them

In this episode, Shantanu is clearly thrilled to welcome back Shantanu Khosla, the former MD of Procter & Gamble, back to the Barbershop. This one is a masterclass for all consumer brands in India! There’s so much wisdom in Shantanu Khosla’s words, that of course comes with his fair share of experience in brand building across the globe. He talks candidly about new channels and technologies that are emerging, and how all it takes for a brand to be a hit in front of the masses is an idea that sticks. This time, the conversation is even more exciting, as they’re joined by a curious live audience, ready with their hard questions. From this episode you will learn about the latest consumer trends, the magic behind viral marketing strategies and most importantly how to build and distribute a product of your own in the consumer space. And here’s the twist—sir Khosla has some great advice for Shantanu on how he could beat Gillette and that is something you don’t want to miss! We hope you love this conversation and learn something that will be super actionable for your entrepreneurial journey. Drop your takeaways in the comments if any of this advice worked for you! And if you’d like to be a part of the live audience for the next shoot, drop and comment and fill this form - https://bit.ly/3WEZpHf Navigate your journey through this conversation: 00:00 Coming up 01:20 Podcast summary 02:08 Economic Insights on India 08:12 The Impact of Technological Change 13:10 Key Conditions for Brand Success 23:38 Challenges in Brand Expansion 26:50 The Future of Brands in a Changing Market 34:30 Evolving Consumer Expectations 38:02 Importance of Authentic Communication 43:30 Timeless Marketing Ideas 44:59 Marketing and Advertising 47:50 Atlanta Braves Baseball Case Study 50:00 What Customers Want 52:11 Gillette's advice to Bombay Shaving Company 59:16 Need-Based Segmentation in Marketing 01:06:58 Adapting to Market Changes 01:12:38 How to Build a Successful Career 01:33:05 What matters more: Quality or Pricing 01:38:18 Word of Mouth Marketing 01:46:10 Strategies for Entering Tier 2 and Tier 3 Markets 01:51:58 Alternate career for Shantanu Khosla 01:54:22 Importance of Execution in Marketing 01:58:15 Challenges in Launching New Products in Established Markets 02:07:11 Career Paths: Corporate vs. Startups

T4 · E3

31 ene 2025

2:13:12

Started With ₹6000 Salary, Built ₹450 Cr Company To Break All Taboos Around Women’s Hygiene

In this episode, Shantanu and Deep - two curious minds met over a fun and insightful conversation. Deep Bajaj is the visionary Founder of Sirona—a brand that has redefined women's hygiene in India and was recently acquired by the Good Glam Group in a 450 Cr acquisition. Deep shares his incredible journey, starting from a ₹6,000 salary as a salesperson to building a brand in women’s hygiene. He in the most hilarious yet vulnerable way, talks about his first job, his first business, and starting out again after his higher education in Australia. He says he didn't have the "luxury of choice" after his father spent all his FDs for his education abroad. Deep shares the challenges he faced in his personal and professional life that made him identify a market gap and the need for Pee Buddy and Sirona. In other words, a MAN identified what a WOMAN needs in its truest sense. His journey, from selling carpets to women standing and peeing is nothing short of inspiring. This episode is packed with personal insights into entrepreneurship, product innovation, and what it means to create and scale a purpose-driven brand. We hope you will love this insightful conversation. We urge you to share this with an entrepreneurial friend who needs to watch this today! Navigate your way through this conversation: 00:00 Coming Up 01:11 Deep’s Early life 03:28 Life as a Sales Executive 09:25 Life in Australia 14:10 Inception of Sirona 30:27 Challenges and Building a Brand 36:48 Competition and Self-Comparison in this space 46:05 Category Building and Content Creation 51:16 Family Dynamics in Business 54:41 Consumer Perception and Product Assortment 01:04:41 Acquisition Opportunities 01:24:38 Life Post Acquisition and Rise of Online Commerce 01:36:28 Life After an Exit: Reflections and Future Plans

T4 · E2

24 ene 2025

1:44:30

How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

In our first ever episode in front of a live audience, Shantanu and Abhishek - both IIM Lucknow alumni - visited their beloved campus to shoot this special Barbershop conversation in front of a curious and welcoming student audience. Abhishek is a storied CEO, joining Puma on day 1 in India in 2004 and then leading it to be bigger than Nike and Adidas combined! He then left to found Agilitas - a wildly courageous move with a 600 Cr seed round to acquire India’s largest shoe making factory. This episode explores his experience as an operator and new entrepreneur, the risk of leaving a cushy CEO job, the market, how to attract talent, Virat, brand building, his bullishness on India and of course how being a back bencher at IIML did not derail his career. We hope you love this conversation. Navigate your way through this conversation: 00:00 Coming Up 01:41 Introduction: Reflections on IIM Lucknow 02:46 Building a Career from Humble Beginnings 06:53 The Journey of Puma: From Startup to Market Leader 23:24 The Birth of Agilitas 29:56 Building Brands for the Future 41:55 How to pitch to Investors 46:06 The Evolution of Sportswear 52:25 Team Dynamics and Company Culture 01:04:18 Futuristic Products that Agilitas is building 01:09:11 Marketing Challenges then v/s now 01:11:49 BSC: Quick Commerce v/s Retail Market 01:14:02 Business Model of Agilitas 01:15:35 Authenticity in Brand Communication 01:19:35 Creating a Thriving Company Culture 01:24:53 Opportunities in Sports Infrastructure 01:27:38 Sustainability in Business Practices 01:35:18 Challenges for Indigenous Brands in India 01:45:35 Navigating Stress and Entrepreneurship 01:49:24 Learning from Role Models 01:54:45 Manufacturing in India vs. Global Competition 01:59:24 Consulting as a Career Path 02:03:10 Competing with Established Brands

T4 · E1

17 ene 2025

2:08:51

Kapil & Deepak Break Down Their Founder-Investor Dynamic After 8 Years of Friendship

Not every founder finds the right investor. Not every investor bets on the right founder. In this episode, we are thrilled to welcome a BarberShop veteran, Kapil Chopra (Founder - EazyDiner and The Postcard Hotel). But this time, he is not alone. Joining him is his first ever investor and his very good friend, Deepak Shahdadpuri (Managing Director, DSG Consumer Partners). Why did Kapil and Deepak take 8 years to finally start a business together? Find out in this episode. This isn’t just an entrepreneurial conversation. It’s about trust, conviction, and the kind of friendship that every investor-founder must share, for businesses to thrive even when the going gets tough. Takeaways from this episode: - What do investors look for in a founder during a pitch? - Why did Deepak NOT invest in Bombay Shaving Company? - How to identify your Product Market fit in a crowed market. Kapil and Deepak’s story is a great reminder of why it matters who you surround yourself with. Who is that friend in your life you’d love to build a business with? Drop your thoughts in the comments! And if you’d like to join our next conversation as a live audience member, sign up here :- https://forms.gle/5rVezQtDnYm1rqZJA Navigate the episode 00:00 Coming up 01:00 Introduction 06:37 Founder-Investor Friendship 11:53 How did Kapil Identify Market Opportunities 14:46 The Evolution of Consumer Brands in India 17:21 Founding story of Sula 23:13 The Future of Consumer Brands in India 27:37 Veeba Funding Story 29:55 Why did Deepak Invest in EazyDiner 33:00 Finding the Right Investor-Founder Dynamics 38:00 How to Navigate Challenges 53:53 Evolution of Investment in India 01:05:41 Maturity of Family Offices in India 01:17:28 The Art and Commerce of Consumer Brands 01:41:40 Importance of Aligning Incentives for Long-Term Success 02:01:33 Challenges in the Startup Ecosystem and Corporate Governance 02:05:46 How to Find the Right Fit in Teams 02:06:17 The Importance of Cultural Fit 02:10:15 Opportunities in Travel and Hospitality 02:17:09 Culinary Diversity and Innovation in India 02:21:16 Closing Thoughts

28 mar 2025

2:28:34

Temporada 3

How AI and Deepfakes are changing Content Creation for Modern Businesses? Varun Mayya | Shantanu

In this engaging episode of Shantanu’s podcast, we’re joined by @VarunMayya, a visionary entrepreneur, tech innovator, and author known for his cutting-edge insights on technology and content creation. Together, Varun and Shantanu discuss a variety of compelling topics, from the potential of AI avatars and deepfake technology to the evolving relationship between AI and content creation. Varun offers his unique perspective on how to build long-term intellectual property, and develop personal branding strategies. Discover how AI, technology, and innovative thinking are revolutionizing content creation and personal branding. Don’t miss this thought-provoking conversation packed with actionable advice and forward-looking perspectives on tech, AI, and content creation! Want to Join the Action IRL? Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop! Here’s how to jump in: 1. Sign up through the link in bio. 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun This is your chance to shine! Show us what you have got and register here: https://bit.ly/3Y6LZU9

T3 · E8

17 nov 2024

1:26:47

Inside the Business of Health: ‪Foodpharmer‬ Shares the Stories Behind Exposing Maggi, Horlicks

Revant Himatsingka, aka Foodpharmer known for his innovative approach towards content, shares his journey in this insightful episode. With topics ranging from monetising content to the future of @Foodpharmer , Revant offers valuable advice for aspiring creators and entrepreneurs alike. The episode opens with an introduction to Revant’s background in content creation, highlighting his path and the lessons he’s learned along the way. Delving into the essentials of how he monetises his content, Revant reveals practical strategies for creators to turn their passion into profit, making it an invaluable guide for those aiming to sustain their passion projects financially with honesty. Revant further explores the concept of FoodPharmer, emphasizing why it’s a necessary model across various business sectors. In discussing Revant’s future goals, he shares his vision and ambitions, offering a roadmap for anyone looking to expand their impact through transparency. The episode wraps up with Revant’s review of the Sensi Smart 3 Razor, giving a glimpse into his content creation style and commitment to honest reviews and a very interesting rapid-fire round where Revant discloses his plans of becoming the Health Minister in 2029. Packed with actionable insights and forward-thinking ideas, this episode is a must-listen for anyone looking to grow in the content creation space and drive real value across industries. Want to Join the Action IRL? Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop! Here’s how to jump in: 1. Sign up through the link in bio. 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun. This is your chance to shine! Show us what you have got and register here: https://bit.ly/3Y6LZU9

T3 · E7

14 nov 2024

44:43

What Makes India’s Top Creators So Successful? Tanmay Spills the Secrets With Shantanu

In this episode Shantanu Deshpande, CEO of Bombay Shaving Company, and Tanmay Bhat dive into the quest to find India’s next top creator! 🎨🚀 Tanmay gives shoutouts to his favorite content creators, from Zakir Khan’s unmatched wisdom to Kunal Kamra’s unexpected passion for farming. He also highlights the reason for success of Samay Raina. Whether you're a creator, entrepreneur, or just someone curious about content, this episode is packed with valuable insights on building brands, taking creative risks, and the power of collaboration. Think you have what it takes to be India’s Smartest Creator? Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply) Here’s how to join the challenge: 1. Sign up through the link below 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun. This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9 #Razorpreneur #IndiaKaSmartestCreatorKaun #BombayShavingCompany #ShantanuDeshpande #TanmayBhat #Entrepreneurship #contentcreation

T3 · E6

13 nov 2024

12:17

How to make viral songs like "Rasode mein kaun tha" | A MASTERCLASS by Yashraj and Shantanu

Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant). Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke. In this episode, ‪@YashrajMukhateOfficial‬ shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again. Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet. Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience. 🚀 Want to Join the Action IRL? Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply) Here’s how to join the challenge: 1. Sign up on the link below. 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9

T3 · E5

13 nov 2024

1:08:41

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