The BarberShop with Shantanu

The BarberShop with Shantanu

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How Kenny and Shantanu Plan to Compete with Davidoff and Chanel with their Perfume | BSC X Kenny

In the chaos of laughter, how does a comedian think of conquering the unpredictable world of business? In this exciting episode of Barbershop, Shantanu sits down with Kenny Sebastian, who is stepping into the world of entrepreneurship with his own perfume brand, The Stage. But the twist is he’s not just launching a fragrance, but is ready to challenge big players in the market with a daring entrepreneurial debut. Kenny, known for his sharp wit and stage presence, reveals how he’s blending his passion for comedy with the art of perfume-making. Mic Check and Spotlight, the two fragrances he’s launching, aren’t just scents; they’re his personal tribute to the stage that shaped him. And to make this vision a reality, Kenny had no one but the Bombay Shaving Company team by his side. From exploring perfume branding to choosing the right mood board, BSC’s expertise has been crucial in shaping the brand. What you’ll discover: - How the BSC team helped Kenny launch his own perfume brand from scratch. - The secret behind Mic Check and Spotlight, more than just names - Why Kenny’s perfume brand could compete in both the ₹3,000+ and ₹500 price ranges. - The challenges and triumphs of blending comedy with entrepreneurship. - Can a comedian make it in the business world? Tune in to find out how Kenny’s stage persona is influencing his new venture and why The Stage is set to disrupt India’s perfume market. Navigate your way through these chapters 00:00 Coming up 00:33 Introduction 02:21 How Kenny started The Stage with BSC’s support 06:32 Kenny x BSC team 09:29 How Rohit Taneja helped launch The Stage 13:17 Why did The Stage begin with two perfumes? 18:28 Naming the perfumes and how stand-up influenced the brand 27:31 The role of packaging and vendors 29:12 Why pricing should reflect value, not just cost 32:01 Ticket pricing lessons from stand-up 34:32 Premium ≠ Price 41:04 Crafting The Stage’s launch strategy 45:31 Why The Stage could be India’s next big perfume brand 46:43 Showcasing Mic Check and Spotlight 55:21 Closing thoughts
T4 · E37
7 nov 2025
57:24

Interns. ESOPs. And What Working at Bombay Shaving Company Really Feels Like

What’s it really like to work inside one of India’s most loved D2C brands? In this episode, Shantanu visits Ashoka University to talk to students about the journey of Bombay Shaving Company - how it started, why it was built, and the values that continue to guide its growth story. From startup stories and brand-building lessons to honest conversations about risk, purpose, and culture, it’s a peek into what goes behind building a D2C brand that people truly love. Two interns also share their experiences while working at Bombay Shaving Company, the learnings, surprises, and what it’s really like behind the scenes of a fast-growing D2C business. What’s the one skill you’d love to learn from the team at Bombay Shaving Company? Tell us in the comments Navigate your way through these chapters 00:00 Coming Up 00:34 How Bombay Shaving Company Started 02:43 Why They Chose to Build BSC 06:32 Core Values That Drive the Brand 08:16 An Intern’s Experience at BSC 14:55 What to Expect Ahead
T4 · E36
31 oct 2025
16:21

Content Creator “Money Hacks” vs Reality: Mutual Funds, Insurance Traps & What You’re Not Taught

No matter where you are with money, this episode is for you. In this episode, Shantanu’s college best friend Anuj takes us through his journey - from the pressures of corporate banking and quarterly targets to building My Fundbox, a financial services platform helping people like us manage, invest, and grow our money smarter. Along the way, he’s experienced all the highs and lows, cleared the mutual fund distribution exam, and is now empowering people to take control of their finances. On the pod, they talk about corporate fraud, credit card traps, insurance, and how My Fund Box is solving real problems in financial services. Plus, Anuj shares his own and his 7-year-old Adwik’s personal experience with content creation, passive income as social media influencers, and what money really means in life to them. What’s the biggest financial lesson you’ve learned so far? Share it in the comments! Navigate your way through these chapters: 00:00:00 Coming Up 00:01:46 Anuj’s Early Career 00:15:42 How My Fundbox Started 00:18:11 The Dark Side of Banks 00:22:05 Investments & Insurance Truths 00:28:28 How to manage Credit Cards & Debts 00:48:25 Life Lessons & My Fundbox Vision 01:07:55 Finance Advisory, MFDs & NFOs 01:13:44 Adwik’s Fitness & Social Media Journey 01:31:04 Anuj’s Social Media Story 01:36:45 Building Passive Income 01:54:24 Banter with Adwik & Closing Thoughts
T4 · E35
26 oct 2025
2:00:12

How to Sell Anything Without Selling Anything | Ep5 RP 3.0 | Sell Omniblade, Win a KTM 390 Duke

How to become a great salesperson? Confidence? Product knowledge? Or the courage to face rejection again and again? In this final episode of Razorpreneur 3.0, Shantanu dives deep into the art of selling, live at Symbiosis Institute of Management Studies, Pune. From breaking the ice to breaking records, this one is packed with hustle, wit, and raw energy. And in classic Shantanu style, it all comes down to action. A 45-minute campus challenge where students sell trimmers, face rejections, crack pitches, and learn on the go. The message is clear: real learning begins when theory meets the street. 5 days left, plenty of time to jump in from zero and show what you’ve got ;) Prizes you can still win: 1. Top Seller → KTM 390 Duke 2. Next 6 Champions → KTM 160 Duke each 3. Internship at Bombay Shaving Company 4. A feature on The BarberShop with Shantanu How to make your final push: 1. Register → https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf 2. Sell trimmers using your unique code 3. Climb the leaderboard before midnight and ride away in style Watch the episode and see how Symbiosis students turned every “no” into their next big win. Navigate your way through these chapters: 00:00 Coming Up 00:46 Introduction 02:11 Kicking Things Off with Fun 04:02 Real Questions from Future Sellers 06:38 The Secret Behind Great Selling 13:03 Why Omni Blade collaborated with KTM Duke 20:35 The Most Overlooked Sales Hack 23:18 Student Sales Hacks That Worked 27:08 Student Bags Interview at BSC
T4 · E34
10 oct 2025
25:38

The One Where Shantanu Bought 5 Trimmers | Ep4 RP 3.0 | Sell Omniblade, Win a KTM 390 Duke

What if a simple idea could start a trend? What if one spark could change the way people live, shop, and even groom themselves? In this episode of Razorpreneur 3.0, Shantanu takes us on a journey through the last decade of Indian entrepreneurship at Symbiosis Institute of International Business, Pune. He exhibit how investing in different brands transformed sellers, shaped trends, and set the stage for India’s future. He shares the story of how the beard trend took over India, and why that sparked the idea to start Bombay Shaving Company. Then, in classic Shantanu style, he turns theory into action: A 45 minute sales challenge. Students hit the campus selling trimmers, facing rejections, cracking pitches, learning on the go. This season, the pitch you make could land you the bike of your dreams! Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher! Prizes this season: 1. Sell the most → KTM 390 Duke 2. Next 6 sellers → KTM 160 Duke 3. An internship at Bombay Shaving Company 4. Get invited for an episode on The BarberShop with Shantanu Here’s how to jump in: 1. Register → [https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf] 2. Sell the Trimmers using your unique code 3. Climb the leaderboard, win big, and ride in style This is your chance to sell and win KTM! Navigate your way through these chapters 00:00 Coming Up 00:47 Introduction 02:02 How to Identify Product Market Fit? 05:24 Why selling is important for Entrepreneurship 11:05 Omni Blade X KTM Duke 13:01 How to participate in this challenge 16:20 How Britannia Campaign inspired BSC 19:00 Student shaves his beard to win the KTM Duke 20:33 Winning Tips and Tricks
T4 · E33
3 oct 2025
23:54

The Simple Truth About Selling That Everyone Misses | E3 RP 3.0 | Sell Omniblade, Win a KTM 390 Duke

Every career is built on selling. Especially an entrepreneur’s! That’s what Shantanu and Ankush (Co-Founder and CEO at Rebel Foods) suggested at Narsee Monjee Institute of Management Studies, Navi Mumbai, and we couldn’t agree more. In this episode of Razorpreneur 3.0, Shantanu teams up with Ankush to bring the hustle as well as their friendship alive on campus. They kick off with a power-packed masterclass on the art of selling, showing why sales isn’t just for salespeople, but the backbone of every profession. The challenge? Students step out to sell as much as they can. Some pitches work, some get turned down, but every attempt comes with a lesson. Between all the action, Shantanu and Ankush rewind to their younger days , laughing about the bikes they used to ride and love, emphasising on the fact that today’s Razorpreneurs have a chance to win their dream bikes while perfecting the art of selling! This season, the pitch you make could win you the bike of your dreams. Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher: 1. Sell the most → KTM 390 Duke 2. Next 6 sellers → KTM 160 Duke 3. An internship at Bombay Shaving Company 4. Get invited for an episode on The BarberShop with Shantanu Here’s how to jump in: 1. Register → [https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf] 2. Sell the Trimmers using your unique code 3. Climb the leaderboard, win big, and ride in style This is your chance to sell and win KTM! Navigate your way through these chapters 00:00 Coming Up 00:49 Introduction 00:56 Shantanu & Ankush's college bikes story 02:10 Shantanu on acquiring market gap 03:26 Ankush's journey in cloud kitchens 05:54 Shantanu on effective selling strategies 09:16 Introduction to Razorpreneur 10:13 KTM x Razorpreneur 3.0 collaboration 10:50 Steps to become a Razorpreneur 11:06 Prize announcement for winners 13:33 How to crack D2C? 14:06 Students selling in action 17:00 Razorpreneur winners from NMIMS 18:16 Shantanu wraps up the session
T4 · E32
26 sept 2025
19:50

First-Time Sellers vs Founders: Who Wins? | Ep2 RP 3.0 | Sell Omniblade, Win a KTM 390 Duke

“Sell like your life depends upon it.” We can’t agree more with Kiran Shah! In the second episode of Razorpreneur 3.0, Shantanu teams up with Kiran Shah, Razorpreneur and founder of Go Zero. From his early days at Apsara Ice Creams to building Go Zero, Kiran shows how every big idea begins with the art of selling. At Vidyalankar Institute of Technology, the challenge heats up. Shantanu announces a one-hour contest, and students step out to sell trimmers, while Shantanu and Kiran take on the same test themselves. The campus buzzes with pitches, rejections, lessons, and wins. This season, the pitch you make could win you the bike of your dreams! Now, it’s your turn. Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher: - Top Seller → KTM 390 Duke - Next 6 Champions → KTM 160 Duke each - 3 Lucky Buyers → KTM 160 Duke each Here’s how to jump in: 1. Register → [https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf] 2. Sell the Trimmers using your unique code 3. Climb the leaderboard, win big, and ride in style This is your chance to sell and win KTM! Navigate your way through these chapters: 00:00 Coming Up 01:36 Introduction 02:44 How can you become an entrepreneur 03:47 What is Razorpreneur 07:30 Team Shantanu V/S Team Kiran 11:20 Winners From Vidyalankar 13:56 Omni Blade X KTM
T4 · E31
19 sept 2025
15:53

How Aai Mastered the Art of Selling | Ep1 Razorpreneur 3.0 | Win a KTM 390 Duke by Selling Omniblade

Some journeys begin at home. For the first episode of Razorpreneur 3.0, mine does too. This time, I don’t bring a founder, VC, or CEO. I bring my mom – the best salesperson I know! In this episode shot in Pune, Aai visits her everyday kirana shops and steps into the world of sales for the first time. From friendly local stores to the chaos of FC Road, she convinces complete strangers to try the Omni Blade instead of the trimmers they usually buy. She has no sales experience, feels nervous, and faces rejection. But with every “no,” she learns, discovers the power of connecting with people, and sees that energy and storytelling can turn strangers into customers. Watching Aai’s pitches get braver with every try and seeing her enjoy each small win reminded me what entrepreneurship is really about. The courage, the no-excuse attitude, the determination. Now, it’s your turn. Razorpreneur 3.0 is here! The stakes are higher, the prizes hotter, and the race tougher: - Top Seller → KTM 390 Duke - Next 6 Champions → KTM 160 Duke each - 3 Lucky Buyers → KTM 160 Duke each Here’s how to jump in: 1. Register → https://www.bombayshavingcompany.com/pages/razorpreneur3-0?utm_source=youtube&utm_medium=product_shelf 2. Sell the Trimmers using your unique code 3. Climb the leaderboard, win big, and ride in style This is your chance to sell and win the KTM! Navigate your way through these chapters: 00:00 Coming Up 01:00 What is Razorprenuer? 01:42 How to Register? 06:20 Aai selling at Shop 1 09:13 What can you learn from Shop 1 09:44 Aai is selling Omni Blade to Abhinav 11:07 Aai selling at Shop 2 13:05 Learnings from Shop 2 13:48 Aai is selling Omni Blade to Adwik 15:12 Shantanu’s first rejection 16:20 Aai selling at Shop 3 17:35 Learnings from Shop 3 17:47 Aai selling at Shop 4 18:39 Learnings from Shop 4 19:09 Aai’s easiest sales 20:20 Selling on FC road 22:32 Learnings from FC Road
T4 · E30
12 sept 2025
24:04

S4E20: Are Founders Overlooking Legal Risks, Cap Table Issues & the Long-Term Impact of Exits?

Can you scale fast without falling into legal traps? In this episode of The BarberShop with Shantanu, we are joined by Archana Rajaram (Managing Partner, River Law) and Anup Agarwal (Co-Founder & CEO, Mintifi) to decode a side of entrepreneurship that’s often left behind and what really happens when capital, compliance, and chaos collide. From helping founders steer clear of costly mistakes to making sense of India’s tricky legal systems, Archana breaks down how "good lawyering should never come in the way of business". And Anup shares how Mintifi is not just simplifying credit for distributors but doing it while keeping unit economics and risk in check. This episode is basically a founder survival guide on what to fight for, what to let go, and how to not get distracted by vanity clauses. Key Takeaways from the episode: Why not hiring a lawyer early could cost you crores. The dos and don’ts of equity dilution, term sheets, and board control. How Mintifi is solving working capital at scale using tech-first lending. When you should fight a clause and when to just move on. If you're a founder, investor, or just someone trying to make sense of startup chaos, this episode will make you think and maybe double-check your SHA. Let us know in the comments what’s one legal or financial misstep you wish someone had warned you about.
T4 · E29
1 ago 2025
1:25:34

⁠From Inventing WiFi to Planting 2 Lakh Trees, Transforming 1500 Acres | A Visionary’s Journey

Some episodes are personal. This one is family. I had the privilege of sitting down with two people who’ve shaped the way I think, live, and lead: Dr. Pravin Bhagwat (Founder of 14 Trees Foundation) and my father, Kiran Deshpande (Former CEO, Tech Mahindra. Founder, Mojo Networks. Board Member, 14Trees Foundation) two entrepreneurial men I've had the privilege of learning from since I was a child. They built a company together. Exited it with grace. And then, Pravin uncle did something most people wouldn’t, he walked away from the tech world to plant trees and build forests. Literally. He started the 14 Trees Foundation, a community-led movement that’s quietly restoring India’s green cover and here’s why he did it: While reading a 6th-grade textbook on photosynthesis with his daughter, Pravin Uncle had an eye-opening realization: that the carbon we emit can be neutralized simply by planting trees. In fact, it takes exactly 14 trees to neutralize the carbon footprint of one person over a lifetime. This simple, measurable, and relatable insight inspired him to act. It clicked with me instantly, and it’s become the core of what 14 Trees stands for, bringing nature back, one tree at a time. And his conversation isn’t about funding rounds or exits. It’s about friendship, purpose, legacy, and trees, making the world better: Some things you’ll take away from this episode: How my dad and Pravin uncle met, and the values they shared while building Mojo Networks. Why they left it all to work with their hands in the soil. What reforestation looks like and how you and I can help. Why building quietly can still leave a loud legacy. If you’ve ever asked yourself, “What comes after success?” this episode might offer a few answers. And here’s a way you can be part of it: If this conversation resonates with you, share the video on any social media platform along with your own takeaway (no generic reposts or AI summaries), and send it to me via DM or email shantanu@bombayshavingcompany.com and CC deepti@bombayshavingcompany.com. I’ll personally plant one tree in your name at 14 Trees. And if you go a step further and plant one yourself, maybe for a parent, mentor, pet, or friend, I’ll plant two more trees for you. That’s three trees. One simple act. No deadline. Let’s grow something together.
T4 · E28
25 jul 2025
1:51:50
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