A ₹30 Cr pickle brand built from traditional recipes… now aiming for ₹500 Cr. But can a digital-first FMCG brand scale in India without going offline? In this episode, Niharika Bhargava (CEO, The Little Farm) and Aditya Bhargava (COO, The Little Farm) join Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with Arjun Purkayastha (SVP & Managing Director, Greater China and North Asia, Reckitt), for a sharp conversation on building and scaling a modern food brand in India. Little Farm started by reviving family recipes and selling at farmers’ markets, before moving to D2C during COVID. Today, the brand has scaled to ~₹30 Cr ARR, with 70% of its revenue driven by quick commerce, selling over 70,000 jars every month. But growth brings harder questions: What does it really take to scale from ₹30 Cr to ₹200 Cr and eventually ₹500 ...