Why is researching your local market essential for a successful outcome when investing in property? In this episode of The Academy Presents: Real Estate Investing Rocks, we welcome Sandra Benenate. Sandra discusses the importance of knowing your target demographic and tenant profile before investing in a property. She shares her unique insights on how to conduct due diligence, what platforms like Facebook Marketplace or Zillow are best for advertising, setting base rents correctly, screening tenants properly, and understanding the leasing process.

Sandra provides her on how to save money by renewing existing tenants rather than paying extra geed for new leases, as well as emphasizing that it is ultimately the owner’s responsibility to set expectations and ensure the management team follows them.

Tune in now ...