You may have heard of Substack, but what actually is it — and does it have any real value for small business owners?

In this episode, Sam looks at how Substack combines blogging, email, podcasts and social discovery, who it could suit, and whether it’s worth adding to your marketing mix.

Before you sign up for yet another platform, tune in and find out whether Substack could actually help you build a stronger audience — or just create more work.

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