Groupe PSA is the multinational manufacturer of automobiles and motorcycles sold under the Peugeot, Citroën, DS, Opel and Vauxhall brands. In late February, the French company announced it will soon re-introduce Peugeot to the North American market. Larry Dominique, President and CEO, PSA North America, Inc., is our guest on this episode of The Weekly Driver Podcast. Co-hosts Bruce Aldrich and James Raia discuss with Dominique reasons for the iconic vehicle's return after nearly a three-decade absence. Peugeot will soon return to the North American market Dominique cites facts and figures and industry and trends. He explains that after China, the United States is the world's second-largest car market. The industry is extraordinarily competitive, but Dominique explains Peugeot again realizes it must be sold in North America to correctly be i ...