Stop building things nobody wants! Learn how to escape the dangerous Feature Factory mindset and focus on real user validation with UX expert Laura Klein. Are your agile teams obsessed with shipping features without validating if they actually solve real user problems?

In this episode of UX Spotlight, host Denis Cristea is joined by Laura Klein, Principal Experience Specialist at NN/G and author of Build Better Products and UX for Lean Startups. With over 30 years of experience, Laura unpacks the dangerous "Feature Factory" mindset and explains how to align cross-functional engineering and product teams around real human impact. 🧠

We discuss the modern obsession with speed—amplified by AI tools—that causes teams to ship unfit features faster without closing the loop on user value. Laura shares real-world corporate stories reveali ...