How to Build Confidence as an Entrepreneur: What Experts Need to Know About Inner Brand Authority

As an extension of the previous episode, today we’re getting deep into how to build confidence as an entrepreneur. “Brand authority” is most often talked about as an external concept, but there’s an internal identity evolution that needs to happen first.

When it comes to brand positioning, you can’t expect others to see you as an expert if you don’t see yourself as one first!

If you haven’t been feeling super confident in your brand or yourself lately, this conversation will help you move through that internal brand authority journey faster and more efficiently.

Cool stuff you’ll learn in this episode:

• Why branding yourself does NOT mean controlling the narrative about yourself

• My honest thoughts on how brand strategy can be used as a tool to manipulate OR to serve

• What positioning yourself as an authority really means

• My best mindset hack for imposter syndrome (no meditations required)

• How erring on the side of modesty and humility is actually hurting your potential clients

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