If your goal is to build brand authority and have decided “I want everyone to think of me FIRST when they think of my industry” then I’m about to blow your mind with this episode.

There’s a lot of language floating around about being the “go-to expert in your niche,” (honestly, I used to use this phrase, too!) but today I’m making a case for why, when it comes to your personal brand, you actually shouldn’t want that at all.

You can still build brand authority, credibility, and trust with your audience without being the King or Queen of your industry. You can still position your brand in a way that demonstrates you’re an expert and incredible at what you do without having to prove you’re the best.

If you’re frustrated that you can’t stand out in your market because you’re constantly comparing yourself to the competition, this co ...