Episode 8 – The Age of AI has Arrived! A Future Look with Augment CCO Justin Hall

AI is reshaping nearly every industry, and freight and logistics are no exception. Among the companies leading this transformation is Augment, a rising force in freight brokerage technology.

In this episode, hosts Rich and Bryan sit down with Justin Hall, CCO of Augment, to dive into the company’s mission, capabilities, and vision for the future. Justin shares his unique background, the lessons that shaped his career, and why Augment is positioning itself as a game-changer for brokers.

Looking ahead, what will freight look like in the next 2–3 years as innovation accelerates? Justin offers his insights—and explains how you and your company can start capitalizing on these changes today.

00:01 – Intro & Culture Building

06:29 – Justin’s Background & Freight Journey

16:23 – The Origins of Augment

21:37 – Why Hoplite Partnered with Augment

23:49 – Augment’s Mission

28:32 – The Promise of AI in Freight

32:32 – Startup Culture & Work–Life Balance

36:30 – Augment’s Commitment to Customers

37:47 – Do Shippers Care About AI? The Real Value Add

39:34 – Long-Term Applications of AI in Freight

44:43 – The Role of Tribal Knowledge in Logistics

46:10 – Augment’s Biggest Challenges to Date

48:37 – Taking the Leap: Starting Your Own Business

50:38 – Why Shippers Choose Hoplite