KIIS BREAKFAST: "Likeability is not a content strategy"

BPR Senior Consultant David Kidd joins us to offer his thoughts on the announcement of Chris, Amy & Jack for Breakfast on Sydney's KIIS1065.

He talks about how being 'nice' doesn't necessarily make great radio.

PLUS: Where David thinks the show could be in 12 months time

ALSO: What KIIS absolutely needs to do before the show starts on-air

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You can read David's article in full here: https://radioinfo.com.au/news/why-i-think-the-new-kiis-breakfast-show-will-fail/