What separates a good regional real estate agent from a great one?

In this episode of The People Behind Property, Peter sits down with JP to unpack the fundamentals that continue to drive success in regional real estate, from deep market knowledge and strong buyer work to building genuine relationships within the community.

They explore why the best regional agents know far more than property prices. They understand the people, families, businesses and influencers who shape their market, and they deliberately build relationships with the clients and referrers most likely to create long-term opportunities. The conversation also looks at how agents can create momentum around new listings, work their buyer database more effectively, defend their fee by demonstrating value and certainty, and stay focused on communication rather t ...