If you've ever caught yourself thinking about smoking when you're not even smoking, during a meeting, at dinner, on the school run or lying in bed at night, this episode is for you.

Because what most people are really trying to escape isn't just the cigarettes. It's the constant noise. The low-level mental hum that's always running in the background, quietly negotiating.

'When can I next smoke? Should I try stopping today? Why can't I just do this?'

That noise doesn't come from the nicotine and that's the part nobody in the stop-smoking world is talking about. Nicotine actually leaves your body within 72 hours.

So if it were just about the chemical, the thinking would stop too. But it doesn't, because the noise is coming from somewhere else entirely.

In this episode I talk ...