Alright, so let's set the scene. It is 2026 and the way people search for things online has fundamentally changed. We are not just talking about typing a question into Google and scrolling through ten blue links anymore. The big players now are ChatGPT, Gemini, Perplexity, and Google's own AI Overviews. And what all of these do is generate an answer directly. They synthesise information and they cite sources. So the question is no longer just, can I rank on page one? The question is, does an AI engine trust my business enough to mention me as the answer? That shift is enormous. And it has created a completely new category of digital marketing called GEO, generative engine optimisation. The goal of GEO is to make your business a recognised, unambiguous entity that AI models can confidently cite. Think of it like this. If Google's AI gets asked, who  ...