What if the reason the most talented artists never reach their full potential has nothing to do with talent at all? In this episode of Just Joya, host Joya Owens — founder of The Friendship Society and thirty-year music industry veteran — introduces one of the most important and overlooked figures in the history of creative psychology.

Hungarian-American psychologist Mihaly Csikszentmihalyi spent nearly 50 years studying the most exceptional creative minds on earth — artists, musicians, athletes and geniuses — and what he discovered should be required reading for every artist alive today. If you are an independent artist, a creative entrepreneur or a music industry professional who has ever wondered why the most gifted people in the room don't always win — this episode will change the way you see your entire career.

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