The Long Game Project

There comes a point where things start to shift.

You don’t bounce back quite the same. The numbers don’t come as easily. The body talks back more. And whether you like it or not, there’s this quiet narrative that creeps in—maybe this is where you ease off… maybe this is where you let it go.

This podcast pushes back against that.

The Long Game Project is built on a simple idea: getting older doesn’t mean you’re done. It doesn’t mean you stop chasing things, testing yourself, or seeing what you’re capable of.

If anything, it means the opposite.

It means you get more intentional. More focused. More connected to why you’re doing it in the first place.

This is about continuing to do hard things.

Not recklessly. Not blindly. But deliberately.

It’s about asking: What am I still capable of? And then going out and finding out.

Because yes—things change. You may not recover like you used to. You may not hit the same numbers. You may not be as robust.

But that doesn’t mean you stop.

It means you adapt. You evolve. You find a different way forward.

And you keep going.

At this stage, it takes more vigilance than ever.

Not the kind you needed in your twenties, where you could get away with cutting corners. This is different.

Now it’s about discipline at a higher level.

Paying attention to sleep, nutrition, stress, recovery. Showing up consistently. Making the right decisions when no one’s watching.

Because the margin gets smaller.

And that’s not a bad thing.

It sharpens you.

It forces you to be honest about what matters. It forces you to train smarter, live better, and take ownership of the process.

Discipline becomes the foundation—not as restriction, but as a way to keep doing the things you care about at a meaningful level.

This podcast brings together stories from athletes and everyday people navigating that same space.

Some are still performing at a high level. Some are rediscovering it. Some are just getting started.

All of them are figuring out how to balance:

performance and longevity
ambition and responsibility
family, work, and personal drive

Because life doesn’t slow down just because you want to train.

So how do you make it work?

How do you keep chasing meaningful goals while being present for your family? How do you stay sharp without burning everything else down?

There’s a bigger question underneath all of this:

What does a good life actually look like?

For me, it’s always been about quality.

About being able to move, push, and feel alive. About not arriving at the later years completely worn down from avoiding the very things that make life meaningful.

This isn’t about self-destruction. It’s about intention.

And it matters beyond just you.

Because how you live sets an example—for your kids, for the people around you.

Showing that you don’t have to give things up just because you hit a certain number. That you can still care, still commit, still go all in.

About the host

I’m Svein Tuft.

I spent years as a professional cyclist, racing at the highest level—winning a stage at the Tour de France, competing in Grand Tours, standing on the podium at the World Championships, and becoming a national time trial and road champion.

But this project isn’t about looking back.

It’s about what comes next.

These days, I’m still chasing that edge—through time trials, endurance challenges, and projects like FKT Challenges and bikepacking routes.

Not to relive the past, but to see how far I can still go.

Because the goal isn’t to hold onto who I was.

It’s to keep evolving into who I am now.

Welcome to The Long Game Project.

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The Long Game Project