What do you do when a massive opportunity shows up before your business is ready?

In this Hot Take, the founders of Bell’s Reines share why they turned down a request to produce 3 million cookies after one free advertisement and how that decision protected their business. We talk about the reality of scaling too fast, understanding your true capacity, and why infrastructure before income can make or break a food product brand.

You’ll hear practical advice for food entrepreneurs navigating growth, funding, and ownership, plus lessons on saying “not yet” without fear or guilt. This episode is a must-listen for founders building sustainable businesses on their own timeline.

Listen to full episode here.

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