On launch morning, the shop floor opens at 7am. Breakfast, brews, and a list of customers already waiting. Within 90 minutes, the best cabins on the best ships for the entire 2028 summer season will be gone.

Core insight: The benefit of launch day isn't just the price — it's the access. Access to accessible cabins that vanish first. Access to interconnecting rooms for big families. Access to sought-after itineraries like the Norwegian Fjords on Iona and the Greek Isles on Azura. Danielle Dry shares exactly what happens on launch morning, why her own 60-strong family group books this way every single year, and how paying £30 a month over 24 months turns a dream holiday into an everyday affordability.

What you'll learn in Part 2:

• What launch morning actually looks like from inside a  ...