Flight Centre appointed standalone chief AI and digital commerce officers simultaneously, signalling AI requires dedicated leadership rather than bolted-on features. The real battle for travel agencies isn't disintermediation but margin compression as AI agents force price comparison before booking.

About The Invisible Concierge

A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice.

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