Hotels are being reclassified under Google's retail commerce protocol alongside trainers and groceries, forcing travel complexity into physical-goods systems. Travel brands risk invisibility if their booking data structures cannot fit retail-shaped infrastructure.

About The Invisible Concierge

A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice.

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